Japan’s streets are filled with mascots, pastel colors, plush toys, and characters with sparkling eyes and button noses. But kawaii culture is more than just a love for the adorable — it’s a powerful, multifaceted cultural phenomenon that reflects Japan’s social values, emotional expressions, and even coping mechanisms. From fashion and food to art and technology, kawaii is everywhere — and its global influence continues to grow. But where did kawaii culture come from? Why do
