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I’m a local guide based in Kansai, offering immersive cultural tours across Osaka, Nara, Kyoto, and Himeji — shaped by daily life in Japan, academic study of Japanese language and culture, and years of firsthand exploration. Since relocating to Japan in 2023, I’ve guided hundreds of visitors through temples, neighbourhoods, and traditions that rarely make it into guidebooks. Check our tours here. ​ ​

 

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Beer in Japan: Exploring the Culture, History, and Unique Brews

  • Writer: Marco
    Marco
  • Sep 18, 2024
  • 4 min read

Updated: Nov 17, 2024

Summertime in Japan is synonymous with a cold, refreshing beer. As the temperatures rise and the air becomes thick with humidity, nothing hits the spot like a frosty mug of beer. Beer in Japan has evolved into a cultural staple, shaped by the climate and rich history. Whether you're relaxing after a long day or enjoying a summer festival, beer plays an important role in Japanese life. Let’s explore the fascinating journey of beer in Japan, from its introduction by the Dutch to today’s craft beer revolution.

Group Of Friends Drinking Beer In A Park
Group Of Friends Drinking Beer In A Park

The Arrival of Beer in Japan: From the Dutch to the Modern Era

Beer in Japan has its roots in the 18th century when Dutch traders first introduced it to the country. At that time, beer was an exotic foreign drink, and the Japanese were not immediately fond of it. However, as Japan opened up to Western influences during the Meiji period, beer gradually gained popularity, especially among those curious about Western culture.

By the late 19th century, the first breweries were established in Japan, such as William Copeland’s brewery in Yokohama. This was the beginning of beer in Japan taking root in Japanese society. Over time, the drink became more widespread, especially during Japan’s postwar economic boom when it became the beverage of choice for the salarymen who powered the nation’s rapid growth.


Summer and Beer in Japan: A Match Made in Heaven

Summers in Japan are notoriously hot and humid, and the perfect way to beat the heat is with an ice-cold beer. Beer in Japan is often served in frosty mugs, and the colder, the better. Lager is the most popular style of beer, known for its light and refreshing taste, which pairs perfectly with Japan's sticky summer climate.

One of the quintessential summer experiences is visiting a beer garden. These rooftop havens, often found atop department stores, offer stunning views of the city as you enjoy a chilled beer with friends. In Tokyo’s bustling Shibuya district, beer gardens fill with locals and tourists alike. Beyond the city, unique beer gardens can be found in places like Mount Takao, where visitors can enjoy a cold beer at an elevation of 500 meters after a rewarding hike. Beer in Japanhas become as much about the experience as the drink itself.


The Craft Beer Boom: Reviving Tradition with a Modern Twist

In recent years, beer in Japan has seen a resurgence in popularity thanks to the craft beer movement. A change in brewing laws in 1994 allowed smaller breweries to flourish, leading to an explosion of unique, locally brewed beers. Craft beer in Japan embraces local ingredients, such as fruits and herbs, to create flavors that appeal to a broad range of tastes.

This boom has brought new energy to the beer market, offering drinkers the chance to explore a wide variety of styles, from rich ales to fruity, citrus-infused brews. These beers offer a stark contrast to the mainstream lagers that have dominated beer in Japan for decades. Craft beer festivals are now common across the country, attracting beer lovers eager to taste new and innovative brews.


Man Buying Strawberries At Japanese Market
Man Buying Strawberries At Japanese Market

Kaneko Golden Barley: The Birthplace of Japan’s Beer Heritage

One of the most exciting developments in the beer in Japan story is the revival of Kaneko Golden, Japan’s first strain of malting barley. Developed in 1900 by farmer Oshigoro Kaneko, this barley was essential in the early days of Japan’s brewing industry. It was once widely grown around Tokyo but fell out of favor in the 1950s as imported barley became more popular.

However, local farmers in Tokyo’s Nerima Ward have recently brought Kaneko Golden back to life, using it to produce a new craft beer that honors Japan’s brewing heritage. The beer made from Kaneko Golden barley is mild with a hint of fruitiness, offering a natural sweetness. This revival has become a point of pride for the local community and symbolizes the ongoing innovation in beer in Japan.


Beer And Barley
Beer And Barley

Beer Gardens: The Ultimate Japanese Summer Experience

No discussion of beer in Japan would be complete without mentioning the beer gardens that open each summer. These open-air venues are not just about the beer—they’re about the experience. Sipping a cold drink while taking in the views of Tokyo’s cityscape or the scenic beauty of a mountain range creates an unforgettable summer memory.

In Kyoto, for example, you can even enjoy beer served by geisha in an informal setting during the summer months. And let’s not forget the more recent trend of sub-zero beer, where brews are served chilled to minus two degrees Celsius, offering the ultimate in refreshment during Japan’s sweltering summer heat.


Conclusion: Raising a Glass to Beer in Japan

Beer in Japan is more than just a drink—it's a part of the culture. From its humble beginnings as a foreign import to its current status as a summertime favorite, beer has evolved to become a beloved staple. Whether you’re enjoying a crisp lager in a rooftop beer garden or exploring the innovative world of craft beer, there’s no denying the special place that beer holds in Japanese society.

So, the next time you find yourself in Japan during the summer, be sure to indulge in an ice-cold beer. With each sip, you’ll not only cool down but also partake in a tradition that has been woven into the fabric of Japanese culture. Cheers to beer in Japan!


See you in Japan!


Marco

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